Direct Connect Online (DCO) is a market leading web-based data processing tool. Designed to put the user in control of their data cleaning requirements, the system provides secure access to a comprehensive range of suppression and enhancement files, supplying all of the tools necessary to ensure that customer and prospect contact records are in prime condition for future communications.
Launched in August 2000, DCO was the first internet-based data cleaning service available to the UK marketer. Accessible 24/7 from any internet enabled PC, the system quickly gained popularity with users due to the convenience and reductions in processing time by comparison to traditional offline bureaux.
DCO is particularly suitable for regular data refreshes and customer file updates prior to campaign release, complementing the bureau offer of more detailed and intricate data cleaning and manipulation projects.
One of the key benefits of DCO is that the user can select the services they want to screen their data against at the start of the process, rather than cleaning their records using all of the available services and then buying the results they require at the end of the process. This has proven to save significant time on customer projects.
Ongoing processing refinements, the addition of new services and options, plus enhancements to matching routines have ensured that DCO continues to enjoy a position at the forefront of its market, maintaining its own competitive edge and that of its users.
The
UKChanges Development team continually assess and implement suggestions from users, working with customers to ensure that the system keeps pace with their changing needs. Furthermore, ongoing rounds of hardware upgrades and software re-development keep reducing project turnaround times, making it quicker and easier for users to run more complex clean-ups.
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here to register to use DCO.
Scheduler
DCO also offers the benefit of completely unattended data processing, allowing the user to identify a file on their system that needs cleaning and then use the Scheduler application to upload the file, screen it against the selected services and collect the refreshed data once the job is complete.
The application can be downloaded from the DCO Downloads page and is particularly useful when campaign deadlines are pressing, as the file can be set to process overnight, returning the cleaned data for the start of the following working day.
Alternatively, the Scheduler tool can be set to continuously poll a directory on the user's system and, when the specified file appears, immediately send the data to be processed via DCO, automatically returning the cleaned data to the user.