- Registration details are made available to the friends and families of over 90 per cent of the individuals that die in the UK every year
- Contains records dating back to 1999 and holds the details of more than 2 million deceased individuals
- Receives monthly updates of between 10,000 and 30,000 records with information fed through from a variety of sources including funeral directors, solicitors and a dedicated call centre
- Reduces wasted resource and avoids the potential brand damage associated with continued attempts to send marketing materials to the deceased
Approximately 550,000 people die in the UK every year.
The Bereavement Register was launched in 1999 and now contains over 2 million records, receiving monthly updates of between 10,000 and 30,000 names.
Over 90 per cent of bereaved families have access to The Bereavement Register notification service. Data is collected via a number of channels with the aim of providing a complete and definitive service to both the recently bereaved and the Direct Marketing industry. In addition to a 24 hour call centre, a dedicated website and a link to the Government’s UK Online service, registration leaflets can now be found at more than 2,000 key points, including hospitals, solicitors, charities and funeral directors.
Mailing the deceased not only wastes time and resources, it can be highly distressing for the bereaved relatives. In addition to increasing costs and reducing ROI, poorly timed mailings can also alienate potential customers.
