Random telephone numbers are critical to market research success, providing agents with the contact data required to gain insight into the opinions and preferences of the selected target population.

RDD is a bespoke service developed by UKChanges over 14 years and provides samples based upon a complex mapping process that aligns telephone number data to locality information. RDD samples are supplied in direct proportion to the household density of the chosen area.

Ideal for customer satisfaction surveys and opinion research, the generated samples enable users to achieve a truly representative view of their target audience. Selections can be based on a range of geographic criteria, from UK-wide searches down to micro selections based on postcode area or sector details.

Providing a cost effective solution to the problem of obtaining truly random telephone numbers, RDD Sample will also reduce labour costs, enhance agent productivity, improve call centre efficiency and increase response rates for market research activities.

A similar service is also available for international tele-researchers.