Increase the range of communication channels for your campaigns and reach your target audience away from their home by appending mobile telephone numbers to the names and addresses on your customer or prospect contact databases. Alternatively, if you already hold mobile numbers for your customers, verify those details are correct by screening against the ten million plus opted-in mobile telephone numbers held by UKChanges.

With records representing each of the leading UK mobile service providers and network proportional coverage across Great Britain, this is a valuable dataset for those marketers keen to undertake multi-channel campaigns. There is also a growing trend for mobile-only households, with some industry estimates placing the figure at around ten per cent of UK homes no longer having a landline. By providing mobile numbers for some of the unmatched standard telenumbered records, this dataset will also enable marketers and market researchers to increase the volume of contact numbers for their telephone-based campaigns.

A great deal of pre-processing has been undertaken, with all records being correctly formatted, addresses verified against the Royal Mail PAF database and, where there is no age indicator on the record, the individuals named on the file have been cross-referenced against the current version of the edited Electoral Roll. This investment has been made in order to maximise the accuracy of the data and in an endeavour to ensure that there are no records relating to minors.

The detailed pre-processing also means that mobile numbers can be offered as an additional enhancement when users buy prospect data through the bureau, allowing for top-line counts of the number of mobile records available in pre-determined geographic areas, age ranges, socio-demographic groups, etc.

All mobile numbers provided are pre-screened before supply, with checks on network connectivity to maximise the amount of contacts made.

A sub-set of more than 3.5 million records are available for use in debt-collection activities and can also be used for SMS campaigns.

UKChanges are involved in ongoing discussions with a number of potential additional data suppliers and intend to grow and maintain this valuable new resource.