Statistics show that approximately 20,000 people move house each day in the United Kingdom. Screening customer databases and campaign files against Absolute Movers will significantly reduce the time, effort and budget wasted on communicating marketing messages to individuals who no longer live at the address held on file.

Receiving monthly updates containing over 500,000 new records on average, the Absolute Movers file is compiled by Experian and contains more than 55 million gone away records, none of which are collected through unconfirmed postal returns. Information for the file comes from a variety of private and public data sources, which include, amongst others: ‘customer informed moves’ from a number of high-profile contributing companies; ‘residency data’ from Local Authorities across the UK; and transactional details from a consolidated database of active UK consumers.

The reasons behind individuals’ decisions to move are many and complex. People within a household do not always move together; other people move out of a property only to return to the same address at some later point in time. The challenge for direct marketers is to keep their database as clean, accurate and current as possible, maintaining pace with their customers’ changing location and lifestyle. Absolute Movers helps companies to identify those individuals within their files who have moved-house, flagging or deleting their details to reduce campaign costs and volumes at the outset, as well as returns handling charges for undeliverable items.

Absolute Movers also aims to identify instances where an individual identified as a gone away returns to an address that they have previously vacated, such as students going home at the end of their course; helping marketers to rekindle former customer relationships.

In conjunction with the hard cost savings, those marketers selecting Absolute Movers are also protecting their brand against the negative images of wasteful marketing practices and a disregard fro customer information.